THE VALUE OF ZERO. NISSAN
CAMPAIGN FILM
"What is the value of Zero?" Produced by JOHN BENET with Anonymous Content for TBWA, Nissan's "The Value of Zero" introduces the Nissan Leaf, an all-electric family hatchback, by imagining a world with zero dependency on foreign oil, zero pollutants in the environment and zero depletion of the ozone. Directed by Malcom Venville, this visually stunning and infinitely watchable spot expands the boundaries of what a highly conceptual approach to documentary filmmaking can accomplish in advertising.
Credits:
John Benet
|Producer
John Benet is a documentary and commercial producer with three decades of experience. He has produced hundreds of advertisements working with prominent production companies and notable directors, including "What Is the Value of Zero?" directed by Malcolm Venville for Anonymous Content. His decade-long partnership with filmmaker Alejandro González Iñárritu resulted in groundbreaking campaigns for brands like Procter & Gamble, Facebook and Apple and the non-profit Montana Meth. More recently, John produced the first collaboration between Mother Los Angeles and Sonic Drive-In, a national campaign driven by 38 unique documentary vignettes. He is also the producer of the documentary California Typewriter, featuring Tom Hanks, John Mayer and Sam Shepard, which premiered at the Telluride Film Festival and was released theatrically to critical acclaim. His projects have won numerous awards, including an Emmy, a DGA award and many Cannes Lions.