CHASING HORIZONS. CITIZEN
Campaign Film
No matter where you are on Earth, the Citizen Eco-Drive Satellite Wave F100 adjusts to the current time zone in just three seconds. To demonstrate the watch's unique ability, a photographer and ex-Nato pilot undertake an ambitious experiment to chase a never-ending sunset across the Earth's time zones. Commissioned by Wieden+Kennedy to direct the first-ever global film campaign for the Japanese watchmaker, TRISTAN PATTERSON's documentary portrait of the journey that was awarded a Gold Cannes Lion and covered by media around the world, achieving 360 million views.
Credits:
Tristan Patterson
|Director
Tristan Patterson's commercial work includes global campaigns for agencies like 72&Sunny | Amsterdam, W+K | Japan and TBWA | Paris and brands like Converse and Adidas, Samsung and Sprint, BMW and Nissan. His documentary shorts "Chasing Horizons" for Citizen Watch and The "War at Home" for Mission22 were awarded with a Gold Cannes Lion for Promo & Activation and an AICP for Best Public Service Announcement. "Cokewhite, Starlight," his experimental collaboration with performance artist and rapper Mykki Blanco, was named one of the best music videos of the decade by Slant Magazine. As a filmmaker, his documentary feature Dragonslayer received the Grand Jury Prizes for Best Documentary and Best Cinematography at SXSW and was nominated for four Cinema Eye Honors. It was distributed theatrically by Drag City Records. He began his career as a screenwriter and has worked on projects for studios and networks including A24, FX and Warner Brothers and production companies including Color Pastel, Plan B and Scott Free.
